About Steven Selikoff

Steven Selikoff, founder and CEO of the highly acclaimed Product Development Academy, is a seasoned entrepreneur, product developer, and author with over two decades of experience in the industry. Steven has dedicated his career to helping entrepreneurs bring their product ideas to life. His incubator program offers comprehensive guidance, from concept to market, ensuring that products not only meet but exceed market expectations. With a focus on practical, actionable steps, Steven’s program has helped countless businesses achieve retail success, both online and in physical stores.

Steven is also the author of the book, “The COMPLETE BOOK of Product Design, Development, Manufacturing, and Sales.” This comprehensive guide is a must-read for anyone looking to navigate the complexities of product development. It covers everything from identifying winning products and validating customer demand to negotiating with factories and managing logistics. The book has been praised for its clear, step-by-step instructions and has become a go-to resource for product entrepreneurs.

In addition to his work with the Product Development Academy, Product Development Incubator, and his book, Steven has been leading small businesses on trips to China for years. These trips are designed to give entrepreneurs firsthand experience in sourcing products, negotiating with factories, and understanding the nuances of doing business in China. Steven’s deep relationships with Chinese suppliers and his extensive knowledge of manufacturing make these trips invaluable for anyone looking to manufacture products in China.

As former Global Business Manager for Microsoft Worldwide Retail Sales and Marketing, and as a successful product entrepreneur himself, Steven Selikoff's experience and knowledge is unmatched in the industry. His expertise and passion for product development have made him a sought-after speaker and consultant. He has spoken at conferences around the world, sharing his insights and strategies with aspiring entrepreneurs. Whether through his incubator program, his book, or his China trips, Steven Selikoff is committed to helping businesses succeed in the competitive world of product development and sales.