How To Sell to Retailers* - Live Event

Las Vegas August 20 – 23, 2021

Next Workshop will be:

Las Vegas January 21 - 24, 2022

Two days of in-person training by seasoned retail professionals, followed by learning how to sell at  the biggest Product Shows for Small and Independent Retailers in the United States.  

*  Independent Retailers, Specialty Stores, Gift Shops, Small Chains, Boutiques, Home Décor Stores, Health Stores, Independent Pet Stores, Kitchen Stores, Garden Centers, Resort Stores, Specialty Electronic Stores, Glass Stores, and more.

Perfect for Amazon Sellers looking to expand into Retailers

extraordinary opportunity

There has never been a program like this before

Small and independent retailers are the most direct path to being on retailer shelves.

This four day program starts with two days of in-person classroom training followed by two days of touring and learning about the world-famous Las Vegas Summer Show, and ASD Market Week. These are two of the largest B2B product shows in the US.  You will have an unprecedented chance to learn what it takes to exhibit and sell to independent retailers, gift stores, boutiques, specialty stores, home décor stores, holiday stores, independent pet stores, health stores, and more.

This is where Small Retailers purchase the majority of products they sell in their stores throughout the year.  

You will learn their needs. You'll learn about store merchandising, packaging design for shelf impact, line introductions for optimal merchandising, and insider secrets to increase sales to customers and retailers. Learn about agencies, showrooms, and sales reps. And see, in-person, how technology can be used to put your products in front retailers.

At the end of this workshop you will be prepared to sell to retailers at the January (and future) shows in Atlanta, Dallas, and Las Vegas, at tradeshows like Super Zoo and the Toy Fair, through agencies and showrooms, through wholesale online sites, and directly to buyers and owners.  

This workshop is  a once in a lifetime opportunity.  These two shows have never occurred during the same week as each other before now, and will never occur at the same time as each other again.  Due to Covid re-scheduling, this is the only time in history you can have one workshop with unmatched training from industry veterans, combined with the opportunity to see how you can place your products into the biggest showcases where retailers come to buy.

If you want to sell to retailers, this is where you want to be. 


January 21, 22

Two Days of

In-person Training.

Learn the ins-and-outs of selling to Independent Retailers, Specialty Stores, Gift Shops and Boutiques from experienced professionals and extraordinary special guests.

[click for course curriculum]

Training is led by Steven Selikoff, serial entrepreneur, founder of Product Development Academy and author of The COMPLETE BOOK of Product Design, Development, Manufacturing & Sales which was recently ranked #1 on Amazon.

Independent retailers are the hidden secret to making a lot of sales with much less effort, and worry, than it takes selling on Amazon. 

You will get the knowledge and the skills you need to succeed. 

PLUS, we have just added a product evaluation by professionals.

If you want the joy of entering a store, walking down and aisle, and seeing YOUR product on the shelf, then you owe it to yourself to be here.

January 22, 23

Two Days at  the

Las Vegas Summer Market

The Las Vegas Market is the premier exhibition for furniture, gift, houseware, boutique, and décor products. It is open yearlong (to the retailer industry only), but dramatically expands during the January Winter Market and July Summer Market. 

There are many methods of getting into independent retailers. One of the most effective, with the biggest impact and the ability to make your business explode, is through the Las Vegas Market (and it's sister show, the Atlanta Market.) I personally have made over $100K in sales over just four days in the selling to retailers in these shows, and I will show you how.

How do some people (like me) sell over $100K, and others sell only $40K?  I will teach you the tricks and techniques. Then at the show, we will observe and analyze so that you can be super successful on the day that you start selling your products here. 

This is also a great way to start building a sales force of field reps that sell to retailers in-person, across the US. 

(Optional) Product Evaluation By Retail Agency Professional

To participate in product evaluation, please bring a Product Illustration, or Rendering, or Sell-Sheet, or Finished Product or Prototype. Include packaging, or packaging rendering if possible. 

You Will Learn:

  • What defines 'Small Retailer'?
  • Why are Small Retailers important to your business strategy?
  • The ‘Treasure Hunt’ model
  • Strengths of Small Retailers compared to Big Box and Online
  • Selling to Retailers
  • Decision Makers
  • Margins, Keystoning, and Getting Paid
  • What are Small Retailer’s needs? 
  • Inventory and Fulfilment
  • Merchandising
  • Pricing
  • In-Person Sales
  • Market Shows
  • Showrooms
  • Agencies
  • Sales Reps, Commissions,
  • Building and Managing your Sales Force
  • Online Platforms
  • Your Wholesale Website
  • Direct Sales
  • Marketing
  • Collateral
  • Catalog strategies
  • Small Retailer Technology
  • Product Appeal and Packaging
  • Case Packs and PDQs
  • Insider Secrets for Increasing Sales
  • Displays
  • “Free at Retail” calculations
  • Assortments
  • Power Words
  • Shipping & Logistics
  • Increasing re-orders
  • Show Specials
  • Sales Bonuses
  • Scaling your business
  • Future Testing
  • What’s next for Small Retailers?

retail therapy still rules

In-store Retail is 87% of the Retail Market

The numbers are clear. In-store shopping is still huge. Much larger than Amazon and ecommerce.

Amazon is the big player in the world of online shopping, but even after Covid, all of ecommerce only accounts for 12.5% of the retail market.

Shoppers still love the in-store experience. If you are serious about your product company, then you want your brand in front of customers wherever and whenever they shop.

That means being in small retailers as well as big-box stores.

US Commerce Department Report on Ecommerce 2021


Early Registration Opens October 21  

Didn't attend the debut event?

Brief clips of what you missed at the August 2021 workshop in at Las Vegas


How To Sell To Specialty Retailers online course, including workshop video, will be available for sale October 24, 2021. 

Presale will begin October 15, 2021

Cost of program includes 2 days in-person training, handouts, lunch on each training day, transportation to and from Las Vegas Mart from training venue, Registration at Las Vegas Mart.

Program does not include transportation to or from Las Vegas, does not include hotel rooms, and does not include meals other than specified.


Join Us in Las Vegas and Learn How to Take Your Product Sales to the Next Level