WTP Product Development

The development model created for entrepreneurs.

You already know what happens when entrepreneurs skip the early steps. They get excited. They build fast. They launch with fireworks…    ...and then nothing. No traction. No sales. They drop their price. They throw money into marketing. They tell themselves that it's a loss leader and they'll stop when it gets organic growth. 

That's a path to losing everything.  I’ve lived it, and maybe you have too. That’s why I created the WTP Product Development Model. It’s a business roadmap for how to develop a product without blowing up your time, your money, or your belief in yourself.

It starts with one simple truth: if customers won’t pay for it, at an amount that brings you money, it’s not a business.

So instead of chasing fantasy margins, best guesses, or pricing based on keywords & competitors, you anchor every decision to the price your customer is already willing to pay. You use that number to shape your product, to control your costs, and make sure you’re actually building something people want and will put money in the bank. 

WTP Product Development isn’t theory. It’s your decision-making tool. If your numbers don’t add up, you pivot early. You keep control. And when your product finally hits the shelf, online or in retailers, you’ll know exactly why it sells, who it’s for, and what it’s worth. The price is no longer a risk. It seals the deal. 

Whether you are an inventor of innovative products, an Amazon Seller looking for a business strategy that is not based on copycat products, or a small startup looking to mitigate risk,  the WTP Product Development model will help ensure your product is profitable, and help you sleep soundly at night.