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How To Sell to Retailers* - Live Event

Las Vegas January 21 - 24, 2022

FOUR DAYS - Two days of in-person training by seasoned retail professionals, followed by two days of in-person learning at  the biggest Product Show for Small and Independent Retailers in the United States.  

*  Independent Retailers, Specialty Stores, Gift Shops, Small Chains, Boutiques, Home Décor Stores, Health Stores, Independent Pet Stores, Kitchen Stores, Garden Centers, Collectables, Toys, Gourmet, Resort Stores, Specialty Electronic Stores, Glass Stores, and more.

Perfect for Amazon Sellers looking to expand into Retailers

extraordinary opportunity

Take Your Business To The Next Step

The extraordinary payday that can come from being sold in big  retailers is well known. What you may not know is that starting in small and independent retailers is the most direct, and easiest, path to being on retailer shelves.

This four day program starts with two days of in-person classroom training followed by two days of touring and learning about the world-famous Las Vegas World Market. This is the largest B2B product show in the US.  You will have an unprecedented chance to learn what it takes to exhibit and sell to independent retailers, gift stores, boutiques, specialty stores, home décor stores, holiday stores, independent pet stores, health stores, and more.

This is where Small Retailers purchase the majority of products they sell in their stores throughout the year.  

You will learn their needs. You'll learn about store merchandising, packaging design for shelf impact, line introductions for optimal merchandising, and insider secrets to increase sales to customers and retailers. Learn about agencies, showrooms, and sales reps. And see, in-person, how technology can be used to put your products in front retailers.

At the end of this workshop you will be prepared to sell to retailers at the shows in Atlanta, and Las Vegas, at tradeshows like Super Zoo and the Toy Fair, through agencies and showrooms, using sales reps, through wholesale online sites, and directly to buyers and owners.  

This workshop is an opportunity to kickstart your product-based business. Perfect if you want to expand off Amazon or get your invention onto store shelves.  

And if you want to eventually get into big box stores with million dollar purchase orders, then there is no better way to start than with independent retailers and specialty stores.  This is step one. The proving ground for your retailer venture. 

If you want to sell to retailers, this is where you want to be. 


January 21, 22

Two Days of

In-person Training.

Learn the ins-and-outs of selling to Independent Retailers, Specialty Stores, Gift Shops and Boutiques from experienced professionals and extraordinary special guests.

[click for course curriculum]

Training is led by Steven Selikoff, serial entrepreneur, founder of Product Development Academy and author of The COMPLETE BOOK of Product Design, Development, Manufacturing & Sales.

Independent retailers are the hidden secret to making a lot of sales with much less effort, and worry, than it takes selling on Amazon. 

You will get the knowledge and the skills you need to succeed. 

If you want the joy of entering a store, walking down and aisle, and seeing YOUR product on the shelf, then you owe it to yourself to be here.

January 22, 23

Two Days at  the

Las Vegas Winter Market

The Las Vegas Market is the premier exhibition for furniture, gift, houseware, boutique, niche, and décor products. It is open year long (to the retailer industry only), but dramatically expands during the January Winter Market and July Summer Market. 

This is one of the most effective ways of getting into independent and specialty retailers with the  ability to make your business explode. 

During one of the shows I personally made over $100K selling to retailers in four days, and I will show you how.

I will teach you the tricks and techniques. Then at the show, we will observe and analyze so that you can be super successful on the day that you start selling your products here too. 

Plus, the showrooms here are a great way to start building a sales force of field reps that sell to small retailers in-person, across the US. 

You Will Learn:

  • What defines 'Small Retailer'?
  • Why are Small Retailers important to your business strategy?
  • The ‘Treasure Hunt’ model
  • Strengths of Small Retailers compared to Big Box and Online
  • Selling to Retailers
  • Decision Makers
  • Margins, Keystoning, and Getting Paid
  • What are Small Retailer’s needs? 
  • Inventory and Fulfilment
  • Merchandising
  • Pricing
  • In-Person Sales
  • Market Shows
  • Showrooms
  • Agencies
  • Sales Reps, Commissions,
  • Building and Managing your Sales Force
  • Online Platforms
  • Your Wholesale Website
  • Direct Sales
  • Marketing
  • Collateral
  • Catalog strategies
  • Small Retailer Technology
  • Product Appeal and Packaging
  • Case Packs and PDQs
  • Insider Secrets for Increasing Sales
  • Displays
  • “Free at Retail” calculations
  • Assortments
  • Power Words
  • Shipping & Logistics
  • Increasing re-orders
  • Show Specials
  • Sales Bonuses
  • Scaling your business
  • Future Testing
  • What’s next for Small Retailers?

retail therapy still rules

In-store Retail is 87% of the Retail Market

In-store retail is the natural next step for Amazon Sellers.  It's easier and larger than Amazon.  When you sell to retailers, you do not have to deal with  the jungle of surprise suspensions, black hat competitors, exorbitant PPC, and ever-changing rules. 

According to the US Department of Commerce, almost 9 out of 10 (87.6%) of all products are still bought at in-store retailers.  

Shoppers still love the in-store experience. If you are serious about your product company, then you want your brand in front of customers wherever and whenever they shop.

That means being in small retailers as well as big-box stores. That means being here.

Amazon is investing its future in In-Store Retail. 

You should too.

PRICE:  $2399

Early Registration (Until December 10, 2021):  $1,599

Payment Plans are available   

Program does not include transportation to or from Las Vegas, does not include hotel rooms, and does not include meals other than program specific. Hotel rooms available at discount rate.


Join Us in Las Vegas and Learn How to Take Your Product Sales to the Next Level