Build a Product-Based Business - That Builds a REAL Future

Profitable. Defensible. Scalable. Valuable.

I Want to Join the Accelerator

The Product Accelerator is a strategic mentorship and training program for founders who want to build product-based businesses with real income and real market value.

Don't choose products based on fear, sell copycats, or sell on a single platform. Build something profitable, defensible, scalable and valuable.

Personalized Roadmap

You start with a step-by-step roadmap tailored to your product and business goals. We help you get to wherever you want to goal, no matter where you begin. 

  • FBA Sellers
  • Inventors
  • Creators
  • and Dreamers


Expert-Led Sessions

Regular guest sessions with

  • The Former Lead-Engineer at Apple
  • Casting Director of Shark Tank
  • Retail experts
  • Private Equity Managers
  • Award winning Packaging Designers
  • Top IP attorneys in the US and China

and much, much, more

Profit-First Mentality

No amount of sales can magically create money from a non-profitable product. We make products profitable.

I worked at Microsoft 14 years and was eventually Global Business manager over a $7.5B division. I learned very quickly that when you were in a meeting with Steve Ballmer you’d better know your numbers, or he would threaten to take you to “Math Camp.” Everyone knew that sales and revenue meant nothing if they weren't making money.

He wouldn't be happy around FBA gurus. It’s exciting to be a high-figure Seller, but too many Sellers are growing revenue but not earning enough money.

In the Product Accelerator, every step you take, and every milestone you meet, is measured against a WTP development model to ensure that when you launch and make sales, every unit you sell puts profits in your pocket.


What are YOUR needs?

Blue Ocean Ahead


You are just getting started. You have a whiteboard full of ideas and you need active mentoring to help you choose one, and to personally guide you through every step; from POC and prototyping, to finding a factory, to getting good prices, to establishing logistics, to contacting retailers, and through bringing it to market. 

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Resolving Problems  


You have an established product, but you are struggling to get the supplier prices lower, (or to get quality better, or change suppliers.), Maybe you're not seeing the returns you wanted. Or you simply want to get into physical stores. You watched videos or took a class, but simplified solutions do not solve the problem. You need direct personal guidance from someone who's 'been there and done that.' 

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Ready to Grow  


You are successfully selling products on Amazon, and you want to expand into physical retailers. You need to 1) learn about retailers, 2) modify your packaging to be retail ready, 3) understand inventory financing, and 4) know the keys to landing recurring retail sales. You are ready to take the next steps, you just need the right person at your side.

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Strategic Learning:

✅ Weekly group coaching calls


  • With Steven and select industry experts
  • Surrounded by a family of entrepreneurs just like you. Some are bringing in millions of dollars of profit. Some are just starting out. And everyone is supportive as they share their own journeys with each other.

✅ Expert-Led Sessions


  • Monthly guest sessions with retail buyers, engineers, packaging designers, IP attorneys, and other specialists
  • Real-world insights from professionals who’ve built and scaled product brands

✅ Circle-Based Community


  • Private, structured spaces for communication and support
  • No Facebook noise. Just focused, founder-level conversations

✅ Custom GPT Assistant


  • Trained on Steven’s frameworks from The Complete Book of Product Design, Development, Manufacturing, and Sales
  • Available 24/7 to answer questions, guide decisions, and recommend relevant video content
  • Helps you navigate the curriculum and make strategic choices faster

✅ Resource Vault


  • 100+ hours of video training, guest interviews, and teardown discussions
  • Templates, supplier outreach scripts, packaging briefs, compliance checklists

✅ Decision Labs


  • Live sessions where members bring real decisions for strategic feedback
  • Learn how to evaluate suppliers, packaging, margins, and retail readiness in real time

✅ Profit Milestones


  • Structured checkpoints to guide your progress:
    • Margin validation
    • Supplier terms
    • Packaging ROI
    • Channel profitability

✅ Case-Based Learning


  • Learn from what worked, and what didn’t, in actual launches


📚 Strategic Learning Tracks

Each track is a structured path inside the Accelerator. You can follow them sequentially or pick and choose based on your current business needs.

Optional 1:1 coaching available as an upgrade

THIS IS A GAME CHANGER

"Steven gives a hands-on approach. From the beginning of the concept of the product, to getting it in the stores."

Kim & Lance- Shark Tank  s12

NOT JUST HOW TO GET INTO RETAIL, BUT ALSO HOW TO DEVELOP PRODUCTS.

"When you are really truly looking to stand out you have to be willing to take risks, and you have to be willing to look at things that have not yet already been developed. And that’s what Steven brings to the table."

Paul Baron - USA

Learning Tracks:

Click Each to Expand

WTP Validation & Profit Modeling
  • Identify products with real margin and defensibility
  • Build a profit-first model that protects cash flow
  • Avoid common traps like overbuilding or chasing low-margin ideas
    • Packaging That Sells
  • Design packaging that drives shelf appeal, margin, and compliance
  • Learn how to brief designers, choose materials, and prepare for retail audits
  • Includes teardown analysis and real-world packaging pivots
    • Retail Readiness & Channel Strategy
  • Prepare your product for wholesale, DTC, and hybrid distribution
  • Learn how to price, position, and pitch for shelf placement
  • Build a channel mix that supports long-term defensibility
    • Sourcing & Manufacturing
    • Understand compliance, tooling, quantities, and supplier communication
    • Learn how to manage factories with clarity and control
    • Ensure quality, avoid scams, and handle production challenges
    Factory Negotiation & Relationship Management
  • Negotiate pricing, payment terms, and production timelines
  • Understand cultural dynamics and communication strategies
  • Build long-term relationships that support scale and consistency
    • Brand Positioning & IP Strategy
  • Build a brand that’s hard to copy and easy to remember
  • Protect your product with trademarks, design patents, and IP layers
  • Position your brand for valuation, not just visibility
    • Financial Hygiene & Smart Business 
  • Set up clean books, business clarity, and valuation readiness
  • Model costs, cashflow, and financing inventory
  • Understand what buyers and investors actually look for
    • Product Development Roadmap
  • Step-by-step guidance from concept to shelf
  • Includes decision gates, compliance, and legal and development milestones
  • Designed to prevent costly mistakes and rushed launches
    • Trade Show Strategy & Execution
  • Identify the right shows for your category and stage
  • Learn booth design, layout, and location strategy
  • Master selling at shows, capturing leads, and designing collateral effectively
  • Includes pre-show prep, in-show tactics, and post-show follow-up
    • Retailer Pitching & Buyer Outreach
  • Pitch your product to retail buyers with confidence
  • Build a sell sheet, line sheet, and pitch deck that actually gets read
  • Understand buyer psychology, category dynamics, and shelf strategy
  • Includes mock pitches and real-world feedback loops
    • Case Studies & Decision Labs
  • Analyze real product launches, packaging pivots, and sourcing decisions
  • Learn from what worked, and what didn’t, in actual businesses
  • Participate in live Decision Labs to sharpen your judgment
    • Logistics and Shipping
  • Navigate international shipping, FCL, LCL, and incoterms
  • Understand customs, duties, tariffs, and compliance
  • Manage warehousing, 3PL, OTIF, ASNs, labeling, and EDI communication
    • Canton Fair Follow-Up Track

    Designed for graduates of CantonFairTrip.com, this track helps you turn your trip into real business outcomes.

    • Supplier follow-ups and sample management
    • Virtual factory visits and audits
    • Advanced negotiation techniques for pricing, terms, and timelines
    • Guidance on placing your first order with confidence
    • Communication strategies to avoid missteps
    • Compliance checkpoints to protect your margin and brand

    PRICING


    $890/mo

    $1,090/mo with unlimited 1:1 coaching


    Limited-Time Discount:

    $200 off every month

    (for first 12 months)


    Discount is for any sign-ups during the October Canton Fair trip

    October 20-November 5

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    You missed out!




    Accelerator Program

    $890

    $690/mo

    WITH DISCOUNT

    All features included

    120+ hours of content

    Group Coaching


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    Accelerator Program + 1:1 Coaching

    $1090

    $890/mo

    WITH DISCOUNT

    Includes EVERYTHING in core

    1:1 Private Sessions

    Personal roadmap reviews


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    Not sure which is right for you?

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    Not a sales call. You get me. Personally.

    Schedule on My Calendar

    JOIN THE ACCELERATOR

    Pricing rises to $890/mo at the end of the promotion. 

    Build the business you have always wanted.

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