We’re Not Here for your Side Gig
We’re Here To Build
a NEW FUTURE
Join Us to Build a PROFITABLE Product-Based Business
This is not an Amazon FBA course
This is not an Amazon FBA course
We mentor you every step - from concept, through design and development, all the way to seeing your products on RETAILER'S SHELVES.
We mentor you every step - from concept, through design and development - all the way to seeing your products on RETAILER'S SHELVES.
In the United States only about $15 out of each $100 worth of stuff we buy is spent online. Amazon is responsible for roughly $5 of that. Amazon is huge in internet sales, but puny relative to all the goods Americans buy.
source: New York Times
Gurus try to confuse you by counting only Amazon's share of online sales, and ignoring the rest of retail.
Gurus try to confuse you by counting only Amazon's share of online sales, and ignoring the rest of retail.
Why are you leaving money on the table?
In the USA, Amazon sales are only $5 out of every $100.
We teach you how to sell EVERYWHERE, not just online.
Why are you leaving money on the table?
In the USA, Amazon sales are only $5 out of every $100.
We teach you how to sell EVERYWHERE, not just online.
THIS IS UNLIKE ANY OTHER COURSE AVAILABLE
"The methods taught by Steven are totally different from the techniques taught by other similar programs and FBA; and in my experience are identical to the ones I have learned during my MBA course and implemented while preparing my dissertation thesis."
-- Sam B
Australia
These retailers have sold products from our students, alumni, and clients, or negotiation / consideration:
These retailers have sold products from our students, alumni, and clients, or negotiation / consideration:
Do you want to get into these retailers?
Retailers do not want copycat products that cannibalize other product sales.
Retailers want products that customers are eager to buy, and add to the store profits.
- 1A WINNING PRODUCT We teach you how to identify and evaluate products that will succeed at retail as well as online. Not copycat products. Products that are profitable, and have zero competition. Products that you do not find using FBA tools.
- 2DRIVING CUSTOMER DEMAND We teach you about retail packaging (different than online packaging.) We teach you how to ensure your products sell successfully both in retailers and in ecommerce. We teach you about about WTP pricing, inventory financing, shelf impact, GTM strategy, about sell-to marketing, and sell-through marketing.
- 3FINANCE & BUSINESS We teach you about optimized business, developing a full brand, about financing, about cash flow, about supply chain and logistics, about valuation, about shareholders, and about exits. It's all critically important. You'll even hear from an M&A partner who sold a niche brand for $1.4B, based on the same principles we teach. (A fully documented case study - not a fake guru boast.)
- 4SALES We teach you how to sell to retailers - from independent & specialty retailers to big box stores. We teach how to talk to Buyers, what to say, and the best ways to contact them. When you begin with the right product, the sales come easily. We teach you how to build a sales force, and sell your products in the US when you are halfway around the world. And as most Amazon Sellers know, products in retailers do even better on line.
- 5GROWTH and PROFITS Here is the best part. Retailers are not one-time purchasers. When you make one sale to a retailer they re-order again, and again, and again, for years. That's recurring revenue. That's why Angels and Investors love when you sell to retailers. Your revenue grows as you scale your product line, as you scale the number of stores, as you scale into big chains, and as you scale to new regions and countries. And since retailers do not want products that cannibalize each other, once you are on their shelves, you won't wake up every morning wondering if competitors appeared overnight. This is the business you want to build, and we teach you how to do it.
We do not teach quick hacks and get-rich tricks.
We require hard work, patience, and intelligence.
We do not talk about sales.
We earn PROFITS.
We do not live and die by the whims of Amazon
We own our business and control our destiny.
"The training and support will blow you away. Steven is always there. There is no other course like this, and no other mentor like Steven"
-- Robert J.
Nashville USA
"The training and support will blow you away. Steven is always there. There is no other course like this, and no other mentor like Steven"
-- Robert J.
Nashville USA
- Success begins with the right PRODUCT.
- The right PRODUCT enables a 7X multiplier or more.
- The right PRODUCT is the core of a solid brand.
- The right PRODUCT anchors growth.
- The right PRODUCT does not race downward to the lowest price.
- The right PRODUCT leads to profits.
Change Your Mindset
Change Your Mindset
Profits come from Products.
The harsh truth is the foundation of FBA is marketing, not developing products and brands.
The FBA formula is to find an existing product - with good sales, minimal reviews, and vulnerabilities - and maneuver past them with better copywriting, better PPC management, better ranking, deeper discounts, and so on. Many FBA gurus encourage people to start by listing any 'good enough' product and learn-by-doing. Some gurus blatantly claim that the product does not matter, just the niche and the score from research tools.
The worst things I have heard gurus telling Amazon sellers that it's okay to lose money your first year since you're learning the system. Recently some Amazon gurus have been telling sellers it's alright to lose money for two or three years, and wait to make a profit until they exit to an aggregator. That's not the approach we take.
In Product Development Academy, we teach that products must be PROFITABLE from the start, must have customer demand, must be sold in as many places as possible, and through as many sales channels as possible. This is not radical. This is not new. In fact, it’s old. It’s the way products have been created and brought to market for generations.
As the New York Times clearly points out, Amazon is responsible for only $5 out of every $100 that people spend buying things. The Department of Commerce, and Amazon's Annual Reports, state the same percentage. That means Amazon is a very small piece of the pie. No matter how tasty that is, you are missing out on all the rest. (And Retailers aren't inundated with hijackers, counterfeiters, and shady sellers using black hat tricks.)
Think about the entire pie. CHANGE YOUR MINDSET.
If you have the skills to succeed with FBA then you can succeed with developing products that sell across the entire US retail environment. Change your mindset from competitive marketing, to compelling products. Change your mindset from leveraging other people's success, to developing your own.
In the manufacturing industry you are changing from ODM to OEM. It’s a natural growth and we are here to help you.
It all begins with the Product.
What Differentiates the Concierge Program
What Differentiates the Concierge Program
We are a Monthly Subscription Program:
Affordable
Pay-As-You-Go
You can leave when you want
The Concierge Program guides you, step by step, through building your comprehensive product based business.
This is a high-touch program. We are here to help you create a solid, sustainable, company - with recurring revenue and less competition.
► You get personalized solutions.
► You get 1:1 meetings whenever you need them, and group meetings weekly. (Actually two meetings - one is New York time, the other is Sydney time.)
► You get a family of fellow entrepreneurs who support and encourage you. The atmosphere that surrounds you is unlike any other.
► You get our private network that includes engineers, retail consultants, IP attorneys in US and China, quality experts, finance professional, shipping experts, and more.
► You get access to over 95 hours of videos and classes from industry leaders and insiders. People like former executives from Apple, mentors from Y-combinator, big box buyers, leaders in the field of retail, product engineers, award wining package designers, data scientists, M&A, finance experts, retail marketing experts, and other entrepreneurs, just like you, who sell online and in stores.
► Most importantly, you’ll learn all of this from people who have real experience.
Steven Selikoff is a serial entrepreneur who started selling to retailers in 2001. He’s been sourcing from China since 2005. His products have been on every major morning show, he's a consultant to industry legends, his book is a textbook at University of Nevada Reno, his products have sold on Amazon 3P and 1P, in gift stores and chains, in big box stores like Bed Bath & Beyond, AAFES, Belk, Francesca’s, and more. He's even had one of his products in the gift bag at the Oscars. In addition, he was Global Business Manager for Microsoft’s Worldwide Retail Sales & Marketing; managing a $7.35B division.
He's an industry veteran with experience and success creating and selling products on both the small entrepreneurial level, and the worldwide enterprise level. There is no one else with his experience, knowledge, and passion for helping people.
When you join the Concierge Program, his knowledge and experience is yours. Our network, experts, videos, and classes are yours. And our family of fellow entrepreneurs become yours too. We are all waiting to welcome you on your journey.
Join us. You deserve your dreams.
You don't have to quit selling on Amazon...
Simply expand to include physical retailers.
There's more money to be made by adding retailers, and less competition!
It begins with the right product.
"Steven gives a hands-on approach. From the beginning of the concept of the product, to getting it in the stores."
-- Kim and Lance Burney
Shark Tank Winners, USA
"Steven gives a hands-on approach. From the beginning of the concept of the product, to getting it in the stores."
-- Kim and Lance Burney
Shark Tank Winners, USA
Ask yourself...
Is this the future you want?
Are you committed and willing to work hard?
Do you want us at your side?
Steven Selikoff has spoken on stages across the globe on topics such as Brand Building, Negotiation, Supply Chain Management, Supplier Relationships, Product Development, Innovation, Manufacturing, Selling to Retailers, Pricing, Expanding Beyond Amazon, and Marketing.
