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PRODUCT DEVELOPMENT
CANTON FAIR TRIP
October 21 - November 3, 2025
followed by
Three Months
of continued support
We are the only China Trip that continues to support you after you return from China.
What is the canton fair
Take Your Business To The Next Level at The Largest Exhibition of Suppliers In The World.
..and then take your success, and our support, back home with you.
The Canton Fair is huge! It is the size of FOUR airport terminals.
There are more products on display at the Canton Fair than you can possibly imagine. Products you have never seen. Products that your competitors do not even know about.
At the Canton Fair you can examine potential products in person. And, you can question suppliers in person.
You'll see a variety of options, and you can compare the quality of your sample against other samples, and compare different factories - all in real time. Without the wait or cost of FedEx.
Even better, you can distinguish between trading companies and factories much easier when you engage them directly.
Plus, talking with your supplier face-to-face helps you save money and makes the entire sourcing process simpler, and smoother.
Most importantly to your bottom line, I will teach you to do business, and to negotiate, the Chinese way. You need high-margin, profitable products. I will show you how.
In China I will teach you to negotiate, demonstrate how to negotiate in front of you, and coach you as you do it yourself. The goal is not simply find products, but to find WINNING products, at the BEST price possible.
This will change your business.
Our Support Continues When You Get Home.
When you return, you get 3 months of the Product Incubator Program, to give you support and guidance as you transition back to the "real-world."
You get weekly group classes and discussions in a family-like community of other product-entrepreneurs.
You get accountability and expertise.
You get access to over 117 hours of videos and classes from industry leaders and insiders. People like former executives from Apple, mentors from Y-combinator, big box buyers, leaders in the field of retail, product engineers, award wining package designers, data scientists, M&A, finance experts, retail marketing experts, and other entrepreneurs, just like you, who sell online and in stores.
You get 1:1 personalized business coaching as you need it.
There is no other program like this.
Complex B at Canton Fair
Calculators are used to communicate
Rideable Toy Cars for sale at the Canton Fair
Learning about product requirements at a Certifications Laboratory
Canton Fair is the size of four airport terminals
Learning about shipping (and avoiding scams) as VIP guests at the Guangzhou Port
The Lion Dance celebrates business success
Dinner alongside the Pearl River
"This trip changed me from thinking about making sales to thinking about making profits. I wish I went sooner!"
- Amazon FBA Seller who attended April 2024
Private car picks you up at the airport
Full day of classroom training
Visit and learn at factories BEFORE the Canton Fair starts, so you are prepared for negotiation during the Canton Fair
Boarding a dinner cruise on the Pearl River
VIP visit with Pandas
YOU ARE IN GOOD HANDS
We Take Care Of You,
and We Teach You
We take care of you from the moment you are met at the airport.
Our program includes transportation to the Canton Fair, transportation from the airport, and transportation to all events.
You have access to experts whenever you need them. Real experts. Not sponsors who pay organizers in order to sell their services to you.
You'll begin with a full day of learning in a classroom. You'll learn business and traditions, negotiation, product choice, and even role-play to prepare for the Fair.
Then you will visit factories so that you can learn how to evaluate suppliers, how to see business from their perspective, and how to put context around your supplier discussions.
At the Canton Fair you will not be left alone. We will be there whenever and wherever you need us.
We'll teach you how to navigate the immense complex, and you will accompany me as we have actual negotiations with real suppliers.
Nights are filled with networking, debriefs, and more training sessions.
The days between the phases are packed with learning events, exclusive experiences, and meeting with specialists who will become your personal support team of experts.
And in case the education and business becomes too intense, you'll also get an exclusive VIP visit with Pandas.
This trip will change your business and your life.
When I tell people they can get at least a 7X 9X multiplier, they think I am crazy.
Update: Due to the tariffs, we now teach everyone how to source a minimum 9X multiplier.
The first time most people hear me talk about getting a 7X multiplier they think I am crazy. Or lying. Or worse.
...And yet, I do it. Consistently.
Most people have been told by gurus, in courses, and in masterminds, that 7X is impossible.
...And yet, my students who come to China get 7X or more. Consistently.
It's not hacks. It's knowledge. We will teach you how to get at least a 7X multiplier, teach it in the classroom, put it into the context of Chinese business protocol, role-play it, discuss what you should say and to whom, discuss what not to say and when, demonstrate how to talk with real suppliers, show you non-verbal methods to encourage lower prices, give you exercises at the Fair, and continue until you are confident.
YOU can do it too. Join us.
...and now, we teach a 9X multiplier
Watch a real-life negotiation for a 9.4X multiplier
After returning to the vendor Kim achieved a 12X multiplier
Jake's saved hundreds of thousands of dollars.
Liz didn't believe high multipliers are possible. Now she does.
The Premier CANTON FAIR Trip, Followed by
3 Months of Support in the Product Incubator
Our Mission is to provide a supportive knowledgeable worry-free experience from the moment you get picked up at the airport by your personal driver.. During our trip you will meet and network with people who will grow your business. You will have hands-on experiences and training that will advance you far ahead of your competitors. You will have VIP access to areas, places, and factories that even most Chinese never have. Every day builds your business, and every day is packed with value.
Our program includes Phase Two and Phase Three of the Canton Fair, classroom training, factory visits, the How To Sell To Retailers workshop, a visit to a Certifications Lab, a Packaging Factory, the 6th largest Port in the world, an Inspection Company, an attorney to teach you about IP protection, backstage to visit Pandas, and ALL of the exclusive networking and VIP visits you won't get anywhere else. The visits themselves will save you piles of money and help you avoid scams.
My mother was a teacher and I channeled her passion into this trip. I want you to not only gain products, I want you to gain knowledge.
Frankly, joining us at the Canton Fair is a game-changing experience. And until now, that's where it ended. Not anymore.
We’ve combined the immersive, high-impact experience of the Canton Fair with 3 months in the Product Development Incubator—a full-circle solution that gives you the momentum, clarity, and expert support you'll grow to expect during the Fair. And you will be surrounded by an amazing community of other entrepreneurs ranging from those that just started to those already in stores, to those selling 8 figures on Amazon. All focused on product success.
We want to keep you moving at the same speed you were in China. No more falling off the motivational cliff when you get back home.
We'll guide you as you follow up with suppliers and factories. Support you as you make decisions, do analysis, and negotiate. We'll keep you on the path you started when you arrived. Building a product-based business is not easy. Sometimes there are supplier issues or product issues that may seem overwhelming if you face them alone. Don't worry. We are here.
In product Development Incubator, we want to see you succeed.
As Jim Rohn, the famous author, entrepreneur, and speaker said:
“It’s important to learn from your mistakes, but it is BETTER to learn from other people’s mistakes,
and it is BEST to learn from other people’s successes. It accelerates your own success.”
Join us and learn from us.
Canton Fair Trip, plus
3 Months of the Incubator Program
for continued support when you return home
$7,510 per person
Early Bird Discount
$6,880
Use Coupon Code JUNE to get an additional 10% off.
Must be used by June 30 July 15
Get additional 5% off if you pay in full when ordering
Coupon Code FULL
We bring you exclusive experiences and training you won't get anywhere else.
Learn how to Sell To Retailers role-plays.
Visiting factories strengthens your negotiation skills
Learn negotiation techniques that you won't lean anywhere else..
Exclusive technology previews from Alibaba
Shared events with other sourcing groups
Social nights
Exclusive Panda Tour
Visit a Certifications Lab.
VIP tour of the Port of Guangzhou
Steven Selikoff - Product Development Academy
Steven Selikoff has had products sold through Amazon 1P and 3P, in Independent & Specialty retailers, and in Big Box stores across the country. He holds four patents and his products have been featured on every major morning show from the Today Show to Fox Business News, in newspapers and in magazines ranging from USA Today to Forbes to Vogue and were even in the gift bags at the Oscars.
Steven was formerly Global Business Manager for Microsoft Worldwide Retail Sales & Marketing, and has taught and has lectured on Negotiation, Product Development, and Selling to Retailers all over the world including India, Hong Kong, China, and Australia. He is the author of The COMPLETE BOOK of Product Design, Development, Manufacturing & Sales, which has sold over 60,000 copies, and is now used as a textbook in a major university.
Steven has been visiting factories, negotiating prices, and resolving problems in China since 2005. He has been attending the Canton Fair since 2012. He has a global reputation as the product development expert, and is respected by both Buyers and Factories.
Use Coupon Code JUNE to get an additional 10% off.
Must be used by June 30 July 15
Are you still on the fence?
Listen to what actual attendees say about the trip and what they have experienced.
Use Coupon Code JUNE to get an additional 10% off.
Must be used by June 30 July 15
Are you concerned or confused because you already belong to an FBA program? Don't worry.
Product 1 does not interfere with FBA programs.
Be a part of your FBA program PLUS Product 1
Success on Amazon, and in stores, is the combination of both types of programs.
1. FBA programs help you increase sales on Amazon - who would know about a hit song if no one hears it?
2, and Product 1 is about increasing the money that goes into your bank.
Product 1 increases the product profit margin of each product sold.
it's a mathematical fact: Increasing product margin is the ONLY way to increase product profits. (Ask your accountant, they will agree.) Effective marketing only decreases marketing spend.
We compliment FBA programs. We don't compete.
You can keep using your FBA knowledge. We turn sales into real dollars. Plus you'll be able to sell your products to retailers too. We'll teach you how.
Frankly, the FBA specialists know more about Amazon than I could ever know, and after 20 years of developing products and dealing with Chinese factories, I know more about high-margin WTP-priced products than they ever could imagine.
Amazon FBA courses, combined with Product 1, make the perfect two-pronged partnership.
Product 1 is where you'll find the product experts.
Join us in Chin
Use Coupon Code JUNE to get an additional 10% off.
Must be used by June 30 July 15
Important Details
- The trip does not include hotel, airfare, or non-group event meals.
- Arrival should be no later than October 20.
- Optional add-ons, such as city tours, additional factory visits, Yiwu, and panda conservatory (if open) will be available at additional fees to be posted by August 1, 2025. Consider additional activities, factory visits, and tourism when setting flight dates.
- You are responsible for obtaining travel insurance, and Visa.
- Refund Policy: If you are unable to attend the October 2025 Trip your payment will be carried forward to the next Trip in April 2026. If you are unable to attend the April 2026 Trip, you will get a full refund minus deposit. If the Trip is canceled by the organizer, you will receive a full refund including the deposit. Deposit balance is due 30 days after deposit paid.