Join Us At The  



April 21 - May 4, 2024

More Than Just a Sourcing Trip

Learn how to sell to Retailers.

Visit factories.

Learn advanced level negotiation. Get lower prices, and better payment terms.

Visit Yiwu.

Visit a Certifications Lab.

VIP tour of the Port of Guangzhou

We go way beyond just the Canton Fair. 

We bring you exclusive experiences and training you won't get anywhere else.

What is the canton fair

Join Us at the Largest Exhibition of Factories and Suppliers In The World

The Canton Fair is huge! It’s the size of three airports. Almost a half mile of exhibitors. The size of 300 football fields. A fourth complex debuted in April - making it even larger.

There are more products on display at the Canton Fair than you can possibly imagine. Products you've never seen. Products that your competitors do not even know about.

At the Canton Fair you can examine potential products in person. You can question suppliers. You'll see a variety of options, and you can compare the quality of your sample against other samples, and against other materials and different factories, in real time. All without the wait or cost of FedEx.

Even better, you can distinguish between trading companies and factories much easier when you engage them directly. 

Of course, talking with your supplier face-to-face builds trust and rapport, which helps you save money and makes the entire sourcing process simpler and smoother ...and less expensive!

We Take Care Of You

Our program includes a 5-Star Hotel, transportation to the Canton Fair, transportation from the airport, and transportation to all events.  You have access to experts whenever you need it, including at the Fair, at no additional charge. 

The Canton Fair is the largest exposition space in the world. We don't want you feeling lost or overwhelmed. We don't want you confused because you do not speak Chinese. We take care of you from the moment you are met at the airport.

We have the most incredible, respected, and supportive coaches anywhere. 

We give you Two Trip Choices to fit your budget and we give you the same support, guidance, and attention no matter which option you choose.

If you are serious about increasing your margins, lowering your product costs, finding a factory, understanding your supply chain, building relationships, scaling your brand, and putting your business growth on steroids, there is nothing comparable to attending the Canton Fair. 

We Give You More Than Just The Fair

The Canton Fair is unmatched for sourcing new products and finding factories, but there is more to do, and to learn for your business, than only attending the Fair. 

We also include: 

  • Classroom Training
  • VIP Factory Visits and Training
  • Canton Fair Tour
  • Support and Guidance at the Canton Fair
  • Learn  how to negotiate price, and terms, and quantity
  • Learn China Business Law and the best ways to protect your IP in China from Experts
  • Training on How To Sell To Retailers
  • A Trip To Yiwu - The Largest Commodity Product Market in the world 
  • A personal guide and translator at Yiwu
  • Exclusive Networking and Dinners with Professionals who will accelerate Your business
  • VIP Tour of The Port Of Guangzhou and learn how to avoid shipping scams
  • Exclusive visit to a Certifications Laboratory 
  • Visit a Packaging Factory
  • 100% Attention And Guidance Whenever You Need It At No Additional Charge

We give you MORE experiences, MORE learning, MORE attention, and MORE exclusive content than any other Canton Fair Trip. 

Your Coaches

Steven Selikoff Product Development Academy

Steven Selikoff has had products sold through Amazon 1P and 3P, in Independent & Specialty retailers, and in Big Box stores across the country. He holds four patents and his products have been featured on every major morning show from the Today Show to Fox Business News, in newspapers and in magazines ranging from USA Today to Forbes to Vogue and were even in the gift bags at the Oscars.

Steven was formerly Global Business Manager for Microsoft Worldwide Retail Sales & Marketing, and has taught and has lectured on Negotiation, Product Development, and Selling to Retailers all over the world including India, Hong Kong, China, and Australia. He is the author of The COMPLETE BOOK of Product Design, Development, Manufacturing & Sales, which has sold over 60,000 copies, and is now used as a textbook in a major university.

Steven has been visiting factories, negotiating prices, and resolving problems in China since 2005. He has been attending the Canton Fair since 2012.

More Coaches 

The official coaches for April 2024 will be announced starting in January 2024.

Stay tuned to learn more.

More Coaches 

The official coaches for April 2024 will be announced starting in January 2024.

Stay tuned to learn more.

A word about our coaches - The coaches on our China Trip are chosen because of their experience and knowledge.  They are not paid employees. They are invited only after they are vetted. They are not sponsors who pay to attend and to pitch their services. The same applies to our networking and experts. They are all here because they sincerely want to help you succeed.  


Canton Fair Trip Itinerary 


You will be met at the airport and driven to the hotel. Have no worries. Meet the other participants, Relax. Join an optional tour of Guangzhou - the third largest city in China.

DAY 1 

A day of training. Learn about doing business in China. Learn about sourcing, factories, shipping, and negotiation.

Sourcing Trips need to be differentiated, just like products. This is where our Sourcing Trip stands apart.  

Learn how to evaluate and choose suppliers from people with more than a dozen years experience.  Learn negotiation techniques that are different than anything you have heard in courses and from YouTube gurus.  

Learn about product choice from people who are selling products into physical stores as well as online. Learn about shipping from experienced, registered, freight forwarders.

The day finishes with a dinner cruise seeing the light displays of the buildings along the Pearl River.   

DAY 2 

Tour Chinese Factories. See behind the scenes. Learn the four critical factors to look for when you visit your own factories. See how internal quality is ensured and learn how you should address it within your own factories.  Learn firsthand about business culture. Learn how to see the critical things other people miss.

DAY 3 

Your first day at the Canton Fair.  Visit the Fair with experts at your side to explain what you see and guide you in your choices. See real negotiation with real factories. You'll have as much attention and support you need, whenever you need, on every day. The reason many people come as part of a group is for the support and guidance. Don't worry, we will be there for you as much as you need - at no additional charge.

Dinner and Mastermind to review your first day.

DAY 4 

Continue your visit at the Canton Fair

Dinner with Special Guest

DAY 5 

Continue your visit at the Canton Fair 

Networking Party    

DAY 6 

Continue your visit at the Canton Fair

Dinner and Chinese Legal Training

DAY 7 

Continue your visit at the Canton Fair

VIP Visit to Warehouses and the Port of Guangzhou

Final Day for SHORTENED version

Day 8 

  • How To Sell To Retailers workshop

DAY 9 

  • TikTok & Influencers workshop
  • Visit a Certifications Laboratory

DAY 10 

  • Visit a Packaging Factory.

DAY 11 

First day of the Canton Fair Phase 3

DAY 12

Continue your visit at the Canton Fair Phase 3

Networking event

DAY 13

Final Wrap-Up Dinner

DAY 14

Continue your visit at the Canton Fair Phase 3

DAY 15

Optional Add-ons:

  • Yiwu Trip
  • Visit to Your Factories

Click to play

Real Experiences from Real Attendees last April and October

What Value Do We Bring?

Which Experience Fits You Best? 

The Foundation of our China Sourcing Trip is to meet suppliers/factories, source, and to learn. Our Mission is to provide a supportive knowledgeable worry-free experience. During our trip you will meet and network with people who will grow your business. You will have hands-on experiences and training that will advance you far ahead of your competitors.  You will have VIP access to areas and factories that most Chinese never have. Every day builds your business, and every day is packed with value.

However, we realize that sometimes budgets get in the way of necessity. Therefore, we have three versions of our trip.

The SHORTENED version,  for tighter budgets, includes five days at Phase Two of the Canton Fair, classroom training, factory visits, and exclusive networking and VIP visits.

The FULL version  is our most popular choice. It includes five days at Phase Two of the Canton Fair, a day of classroom training, a day of factory visits, PLUS four days at Phase Three, the How To Sell To Retailers workshop, a visit to a Certifications Lab, a Packaging Factory, and ALL of the exclusive networking and VIP visits you won't get anywhere else.  Of course you get full support and access to myself and world class coaches throughout. 

Optional Add-Ons include:

  1. I will accompany you on a personalized visit to your factory to help you negotiate, resolve issues, or evaluate the supplier.   
  2. A two-day visit to Yiwu, the home of the world's largest Product Commodities Market  

We will be staying at the beautiful Soluxe Hotel in Guangzhou. It is a 5-star hotel with spacious rooms and a restaurant that serves both Western and Chinese food.  You have the choice of a room for yourself, or to take a roommate if you prefer.

Whichever choices you make, you will be personally met at the airport upon your arrival, and you will have full access to coaches throughout your stay. We have a well-deserved reputation for holding your hand and helping you succeed.


April 21 - 27

includes 5-STAR HOTEL



early registration

for a single room



early registration

split a shared room

  • Private Facebook Group 
  • Pre-trip Prep. 
  • Help with Invite Letter, applying for Visa, and Registration
  • PRD and Product Spec forms to help you prepare
  • Personally met at the Airport and driven to the Hotel
  • Hotel Inclusive starting the night before the program begins
  • Classroom Training
  • VIP Factory Group Visit
  • Pearl River Cruise
  • 5 Days at Phase Two
  • Mentoring, Guidance, and Masterminds throughout
  • Transportation To and From the Canton Fair facilities
  • Help with Sim card and Chinese Bank Account (Visa regulations apply)
  • The Canton Fair Workbook (also available on Amazon)
  • Group Event Meals
  • VIP and Networking events
  • VIP Tour of Warehouse and Guangzhou Port
  • Personalized attention and help


  1. I will accompany you on a personalized visit to your factory to help you negotiate, resolve issues, or evaluate the supplier.
  2. A two-day visit to Yiwu, the home of the world's largest Product Commodities Market

(Registration for Add-Ons will begin January 2024)


Are You Still On The Fence? 


Do you want to make higher margins?

Suppliers are eager to make deals. You simply need to know the right way to negotiate with them.

In our program, you will learn how to negotiate with Chinese suppliers. First, you will learn negotiation in safe classroom training before the Fair. Then you will visit a factory to understand what happens behind the scenes. At the fair you will shadow me and watch me negotiate with suppliers live, in-person.  

You'll also learn how to negotiate MOQ's and payment terms.

After you finish the classroom training on negotiation, the factory visit, and shadowing me, you will be able to negotiate on your own. However,  I will be available at any time to join you, to be at your side, and to aid you, if you need my help.

Want one more reason to join us? In this trip we talk about PROFITS, not just sales.  Think about that.

Your entire trip should be a tax deduction. That means, if you do this correctly with your accountant, the trip will be virtually free. We provide a journal to support you. 

Our exclusive Canton Fair Workbook provides fill-in-the-blank guidance for supplier discussions and factory visits. Use this when you talk with suppliers so that you won’t have to worry about skipping important questions or forgetting information after the Fair.

Don't miss out on the only China trip that includes

* The Canton Fair *


* Classroom Training *

* Factory Visits *

* VIP Tour of the Port of Guangzhou *

* Visit to a Certification Lab *

* Exclusive Networking events *

...and a lot of information you will not learn anywhere else!

Important Details

  • The trip includes hotel, but does not include airfare, or non-group event meals. 
  • Arrival should be no later than April 20. 
  • Optional add-ons, such as city tours, additional factory visits, Yiwu, and panda conservatory (if open) will be available at additional fees to be posted by January 12, 2024.  Consider additional activities and tourism when setting flight dates.
  • You are responsible for obtaining travel insurance, and Visa.
  • Refund Policy: If you are unable to attend the April 2024 Trip or if the Trip is canceled by the organizer, your payment will be carried forward to the next Trip in October 2024. If you are unable to attend the October 2024 Trip, or if that Trip is canceled by the organizer, you will get a full refund minus deposit. Deposit balance is due 30 days after deposit paid.