Join our CANTON FAIR TRIP
Transform Your
Business With a
9X Multiplier
Join the only China trip that continues to support you after you return. Lower your costs. Learn to negotiate like a pro, and get results that gurus say are impossible.
What You'll Get
Real Results from Real Entrepreneurs
Achieving high multipliers is not based on luck.
It comes from real techniques no one else can teach you.
DAISY
"I followed Steven's advice to the letter, and it worked.
We are paying 61% less than we were paying, so we are very happy with the result.
Thank you, Steven. It was really wonderful.
ACHIEVED MULTIPLIER:
12.2X
Everyone else got scared during 145% tariffs. Not Jake.
JAKE
"We learned all the different techniques of negotiating.
We started with our products portfolio ranging from 4X to 6X. Now we range from 9X to above 12X multiplier.
Those techniques saved us hundreds of thousands of dollars."
ACHIEVED MULTIPLIER:
above 12X
SADIQ
"I just watched Steven doing a negotiation.
Right from the beginning, the lady knew Steven was a boss.
The price started at $4.00, and Steven brought it down to $2.14.
Almost HALF OFF. Just like that.
It was incredible."
ACHIEVED MULTIPLIER:
9.2X
KIM
"I didn’t think 7X was possible. I thought it was crazy.
I followed Steven's techniques. I got an 8X before verbal negotiation began, and I eventually achieved a12X multiplier.
Plus, I got amazing payment terms."
ACHIEVED MULTIPLIER:
12X
Marketing cannot fix a product that is not profitable.
But decreasing your supplier cost WILL.
SAVE $1,200
Only available until November 30
Price with discount
$6,630
Discount Automatically Applied
Why Choose Our Trip?
9X Multiplier and more
Learn how to make your products profitable and put money in your pockets. We teach you what other trips can't.
Some even say 9X, and more, is impossible. Yet our attendees achieve it regularly.
No hacks. No tricks. No 'insider secrets.' Just real knowledge and real results.
We are a profit-first product program and that's what we teach.
3 months continued support
When you head home you are full of energy, information, and excitement. Other programs stop there.
But we don't drop you off a cliff. We support you and help you achieve what you started in China.
When you have questions or problems we are here to help.
A small group with heart
You are part of a small, selective, group. You are treated like a family, not like just a credit card.
In our program there are no favorites. Everyone is treated equally.
Our experts genuinely want to help. They are not sponsors paying to pitch services to a captured audience.
Classroom, and Factory
We teach you all day in a classroom and then take you to factories before you even step foot into the Fair.
Many people who come alone report being lost or overwhelmed. We make sure you have a results driven plan, confidence, and knowledge, from the start.
Exclusive VIP access
You are here to learn. It's easier to learn about shipping scams while on a VIP visit to the port. It's easier to understand CPSC standards when you are watching things burn at a laboratory. This also applies to IP protection, inspections, and more.
Therefore, we take you on trips and introduce you to experts. It makes learning easier.
Pandas
Our program starts with intensive classroom training, and continues non-stop with suppliers, factories, analysis, negotiation and a lot of learning.
So, to break it up, we also include some networking parties, roundtables, a Pearl River cruise, and a special VIP treat for you.
...Let's enjoy some Pandas!
Invest in Transforming Your Business
And save $1,200
Discount Available Until November 30
Complete Canton Fair experience
$7,560
SAVE $1,200
Only available until November 30
Price with discount
$6,630
Discount Automatically Applied
What's included:
- 14-day program in Guangzhou China
- Pre-trip Prep.
- Help with Invite Letter, applying for Visa, and Registration
- PRD and Product Spec forms to help you prepare
- Personally met at the Airport and transportation throughout
- Classroom Training
- VIP Factory Group Visit
- Personal attention and guidance
- World famous Negotiation Training
- Pearl River Cruise
- Mentoring, Guidance, and Masterminds
- Support of program veterans who have personally achieved 9X and above multipliers.
- Help with Sim card and Chinese Bank Account (Visa regulations apply)
- The Canton Fair Workbook (also available on Amazon) authored by Steven Selikoff
- Group Event Meals
- VIP Tour of Guangzhou Port
- VIP and Networking events
- "How To Sell to Retailers" workshop
- Packaging Factory
- Certifications Lab
- VIP Panda visit
- Personalized attention and help whenever you need it.
JEFF
Inventor
Shark Tank
Founder
"This is my second time being at the Canton Fair with Steven as a mentor.
If you try to come out here yourself, you are just going to be wandering around. Trying to figure it out."
Payment options:
Pay In Full
Get an Additional 5% off
$6,297
Discount Automatically Applied
Place Deposit Today:
$1,500
Discount Automatically Applied
You missed out!
Still On the Fence?
Think about this.
Only Product Margins Can Generate Profits.
Marketing amplifies your sales, but the profit gained by each of those sales comes directly from the product margin.
There are ONLY two ways to increase product margin.
1) Raise prices when you sell.
2) Pay less when you buy.
When you pay less for your products, you directly add to your take-home profits.
And as a bonus, every 1% you cut from supplier cost translates into ~8-12% more ad efficiency.
That decreases your ad spend as well.
Your accountant would tell you:
You cannot solve profit problems through marketing. Gurus and agencies that promise increased profits through marketing are referring to decreasing your ad-spend - which means decreasing expenses. Not actually increasing profits.
No amount of marketing can ever make an unprofitable product magically make money.
It's a mathematical fact:
The ONLY way to directly increase profits is to lower product cost.
Come with us and learn how.
MORE Results
from Real Entrepreneurs
COMPILATION of past attendees
No other Canton Fair program has had so many people be successful in so many high profit negotiations as we have. Here is a sample of some of our entrepreneurs.
PAUL BARON
"I have been able to massive value just learning how to negotiate, what to do, what to say, what not to say... ... I really, really, feel good about it."
CREATOR
to Creator
"Make money for yourself. Make your own products. This is the best way to have ownership of what you are creating and offering to your viewers."
CHICO
Shark Tank
TikTok Creator
Founder
"This immense value that Steven gives, is more than I have learned in entrepreneurship than the past six years I have been doing it."
CHARLOTTE tells the blunt truth.
"There is so much that we learned. Going to the Fair. Finding fabulous products.
We've gone well above what other courses would have done."
Frequently Asked Questions
No.
You do not need to have a product selected before you arrive. (Although already knowing the niche you want to pursue helps.)
The Canton Fair will inspire many product ideas and introduce you to thousands of options. You will leave with clarity, strong connections, inspirations, suppliers you have personally vetted, and a list of products worth exploring.
But we don't leave you there. You get three months support after the trip is over to help guide and support you as your build your experience into a viable product and business.
You get exclusive experiences and insights that no other group offers, and in addition:
1) We are a product focused program built on a profit-first approach, and everything you learn with us is designed to grow your bottom line.
2) We are not only limited to Amazon FBA. In fact, many people have used our program to launch products that sell in retailers as well as online. Some of our students are Creators and do not even use Amazon.
3) I have personally spent more than twenty years managing and negotiating with suppliers, both as a solo-entrepreneur and for Microsoft.
- I have been trained by world renown experts.
- My techniques are taught to MBA students. From the book I wrote.
- And I have had exclusive access to the advanced negotiation training that Chinese suppliers send their sales staff to.
- No one has the background and knowledge that I do, and I share it all with you during the trip.
It doesn't end there. When you return, we give you 3 months support and guidance.
NO OTHER PROGRAM COMES CLOSE.
Some sourcing agents are good. And some are bad.
The worst kept secret in our business is that sourcing agents are often offered 'red packets' from the suppliers they recommend. This means they'll work in favor of the supplier, not you, and they rarely get you the best deal. Since they often get paid a commission either by you, the factory, or both; getting you the lowest price will actually hurt them financially.
Don't worry. I will teach you how to negotiate as good as any agent, and better than most.
How common are bad agents? The problem of shady agents is so bad that starting in October 2025, the Chinese government made it harder for agents to attend because they know how often people get screwed.
Most importantly, with everything you will learn and experience, you will gain confidence, leave knowing more than your agent, and much more than your competitors.
Absolutely!
As a creator you want to stand out and differentiate yourself. That should apply to your brand too. To many of your followers, you are your brand. Your product should be as special as you are.
Our program is not dependent on keywords or the FBA methodology like other Canton Fair groups. Our methods are not structured around copycat products. That is why creators seek us out.
Of course we want everyone to be successful on Amazon. But that's just one sales channel, and as a creator, you have an even better sales channel right in front of you. Your audience. You want your followers to have great products at prices they think is fair, and quality that is top shelf.
And you want to make money. Perfect. Our profit-first mentality and understanding of and audience-focused monetization are already aligned with your goals.
You know your category and audience best. We respect that. We won't try to change you. Ans we won't try to recruit you to our FBA program. We will simply give you all the tools and knowledge you need and guide you and support as you develop profit-making products your followers will love.
FBA agencies claim that decreasing ad spend increases profits and ROI. but that's not the whole truth. In reality when you lower ad-spend you are only decreasing an expense. You are not generating profit.
Think about your business like your home. Spending less on your children does not mean that the kids suddenly have jobs and are contributing a paycheck.
Too many people spend tons on agencies without realizing that profits are generated by product margins, not by saving ad spend.
It's not a marriage. You are allowed to look at other suppliers. In fact, you should!
Even with a supplier, you are likely missing opportunities that could lower costs, improve quality, or open new product lines. What you learn on this trip will help you negotiate better, spot gaps, and build a stronger business. It is not just about finding suppliers. It's about finding the BEST supplier for YOU and making money with your business.
More importantly, you will learn so much, with so many exclusive experiences, you will completely transform how you do business.
Worried about Chinese tariffs?
Businesses can deduct 100% of the cost of tariffs from their taxes. (Surprised? Ask your accountant.) Didn't know about deducting tariffs? You are not alone. Most Amazon Sellers and FBA Coaches didn't know that either. They are experts on Amazon, not on the business side of products. But we are. (Want to save more money? Read to the end.)
We teach you how to negotiate product prices (differently than anyone else.) We also teach you about choosing the right products, manufacturing, supply chain management, quality, compliance, remote factory management, shipping, Chinese business law. IP, product development, packaging, factory evaluation, and we teach you how to sell your products to retailers. We teach you everything your FBA coaches don't know (or sometimes only pretend to know.)
Don't leave your FBA masterminds and coaching classes. Don't stop selling on Amazon. Just spend two weeks immersed in learning about the product side of the business. That's where profits come from, and profits mean money in the bank.
My goal is to help you make your business strong enough to withstand pandemics, shipping issues, and of course tariffs. It's like the story of the three little pigs. I will teach you how to build your business from brick and stone, not sticks or straw.
By the way, three more bits of information you should know.
- Inventory is deductible too.
- You cannot deduct tariffs if you ship DDP.
- Don't forget that this trip, and airfare, is deductible too
Ready to transform your business?
Join the exclusive club of entrepreneurs who've mastered the art of Chinese negotiation, who get the best products and uncover the best opportunities, who learn so much their explodes to the next level, who learn how to get a 9X multiplier, and who are generating real profits for a real business.