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PRODUCT DEVELOPMENT
CANTON FAIR TRIP
October 21 - November 3, 2025
FIGHT TARIFFS - We are the only China Trip that teaches you how to source at a minimum 9X multiplier.
What is the canton fair
Take Your Business To The Next Level at The Largest Exhibition of Suppliers In The World
The Canton Fair is huge! It is the size of FOUR airport terminals.
There are more products on display at the Canton Fair than you can possibly imagine. Products you have never seen. Products that your competitors do not even know about.
There are so many products and exhibitors, that the Canton Fair is broken into three consecutive 5-day events called Phases.
Each Phase includes different categories of products. For example, Home electronics is in Phase 1, Kitchenware is in Phase 2, and Toys is in Phase 3.
It's almost impossible to see everything. So we will teach you tips and hints to see everything you need to see, find the suppliers you need to find, and make every day count. I've been coming since 2012. I have learned quite a bit over the years.
Why attend the Canton Fair?
At the Canton Fair you can examine potential products in person. And, you can question suppliers in person.
You'll see a variety of options, and you can compare the quality of your sample against other samples, and compare different factories - all in real time. Without the wait or cost of FedEx.
Even better, you can distinguish between trading companies and factories much easier when you engage them directly.
Plus, talking with your supplier face-to-face helps you save money and makes the entire sourcing process simpler, and smoother.
And of course, you will learn how to achieve at least a 7X multiplier when sourcing. Update: Due to the potential tariffs, starting in April 2025, we will teach you how to achieve a 9X multiplier. Don't believe that's possible? Look at the videos below.
(By the way, talk to your accountant. The entire trip, the program cost, flights, and every expense is deductible. Even parking at your home airport.)
"This trip changed me from thinking about making sales to thinking about making profits. I wish I went sooner!"
- Amazon FBA Seller who attended April 2024
YOU ARE IN GOOD HANDS
We Take Care Of You,
and We Teach You
We take care of you from the moment you are met at the airport.
Our program includes transportation to the Canton Fair, transportation from the airport, and transportation to all events.
You have access to experts whenever you need them. Real experts. Not sponsors who pay organizers in order to sell their services to you.
You'll begin with a day of learning in a classroom. You'll learn business and traditions, negotiation, product choice, and even role-play to prepare for the Fair.
Then you will visit factories so that you can learn how to evaluate suppliers, how to see business from their perspective, and how to put context around your supplier discussions.
At the Canton Fair you will not be left alone. We will be there whenever and wherever you need us.
We'll teach you how to navigate the immense complex, and you will accompany me as we have actual negotiations with real suppliers.
Nights are filled with networking, debriefs, and more training sessions.
The days between the phases are packed with learning events, exclusive experiences, and meeting with specialists who will become your personal support team of experts.
And in case the education and business becomes too intense, you'll also get an exclusive VIP visit with Pandas.
This trip will change your business and your life.
When I tell people they can get at least a7X multiplier, they think I am crazy.
Update: Due to the tariffs, we will be teaching everyone how to source a minimum 9X multiplier.
The first time most people hear me talk about getting a 7X multiplier they think I am crazy. Or lying. Or worse. And yet I do it. Consistently.
Most people have been told by gurus, in courses, and in masterminds, that 7X is impossible.
We will teach you how to get at least a 7X multiplier, teach it in the classroom, put it into the context of Chinese business protocols, role-play it, discuss what you should say and to whom, discuss what not to say and when, demonstrate how to talk with real suppliers, show you non-verbal methods to encourage lower prices, and continue until you are confident.
YOU can do it too. Join us.
WE OFFER TWO VERSIONS:
Which Experience Fits Your Budget Best?
Our Mission is to provide a supportive knowledgeable worry-free experience. During our trip you will meet and network with people who will grow your business. You will have hands-on experiences and training that will advance you far ahead of your competitors. You will have VIP access to areas, places, and factories that most Chinese never have. Every day builds your business, and every day is packed with value.
However, we realize that sometimes budgets get in the way of necessity.
The SILVER version, for tighter budgets, includes five days at Phase Two of the Canton Fair, classroom training, factory visits, and exclusive networking and VIP visits.
The GOLD version is our most popular choice. It includes five days at Phase Two of the Canton Fair, a day of classroom training, a day of factory visits, PLUS four days at Phase Three, the How To Sell To Retailers workshop, a visit to a Certifications Lab, a Packaging Factory, and ALL of the exclusive networking and VIP visits you won't get anywhere else. Of course you get full support and access to myself and world class coaches throughout.
Optional Add-Ons include:
- I will accompany you on a personalized visit to your factory to help you negotiate, resolve issues, or evaluate the supplier.
- A two-day visit to Yiwu, the home of the world's largest Product Commodities Market
We will be staying at a 5-star hotel with spacious rooms and a restaurant that serves both Western and Chinese food.
You will be personally met at the airport upon your arrival, and you will have full access to coaches throughout your stay. We have a well-deserved reputation for holding your hand and helping you succeed.
SILVER (sHORTENED)
October 21-27 2025
$5,685 per person
Early Bird Discount
$4,970
gold (FULL pROGRAM)
October 21- November 4, 2025
MOST POPULAR
$7,510 per person
Early Bird Discount
$6,880
We bring you exclusive experiences and training you won't get anywhere else.
Learn how to sell to Retailers role-plays.
Visit factories.
Learn negotiation techniques that you won't lean anywhere else..
Exclusive technology previews from Alibaba
Shared events with other sourcing groups
Social nights
Exclusive Panda Tour
Visit a Certifications Lab.
VIP tour of the Port of Guangzhou
We shadowed Steven as he negotiated. We could see his body language. We were at a factory yesterday. We did exactly what Steven did, and brought the price down 30%.
Steven Selikoff - Product Development Academy
Steven Selikoff has had products sold through Amazon 1P and 3P, in Independent & Specialty retailers, and in Big Box stores across the country. He holds four patents and his products have been featured on every major morning show from the Today Show to Fox Business News, in newspapers and in magazines ranging from USA Today to Forbes to Vogue and were even in the gift bags at the Oscars.
Steven was formerly Global Business Manager for Microsoft Worldwide Retail Sales & Marketing, and has taught and has lectured on Negotiation, Product Development, and Selling to Retailers all over the world including India, Hong Kong, China, and Australia. He is the author of The COMPLETE BOOK of Product Design, Development, Manufacturing & Sales, which has sold over 60,000 copies, and is now used as a textbook in a major university.
Steven has been visiting factories, negotiating prices, and resolving problems in China since 2005. He has been attending the Canton Fair since 2012.
Are you still on the fence?
Listen to what actual attendees say about the trip and what they have experienced.
Important Details
- The trip does not include hotel, airfare, or non-group event meals.
- Arrival should be no later than October 20.
- Optional add-ons, such as city tours, additional factory visits, Yiwu, and panda conservatory (if open) will be available at additional fees to be posted by August 1, 2025. Consider additional activities, factory visits, and tourism when setting flight dates.
- You are responsible for obtaining travel insurance, and Visa.
- Refund Policy: If you are unable to attend the October 2025 Trip your payment will be carried forward to the next Trip in April 2026. If you are unable to attend the April 2026 Trip, you will get a full refund minus deposit. If the Trip is canceled by the organizer, you will receive a full refund including the deposit. Deposit balance is due 30 days after deposit paid.